I’m a marketer, communication strategist and content expert.
B2B integrated marketer with 8 years of experience turning technical products into full-funnel campaigns that drive pipeline and revenue.
By the Numbers
These are selected highlights from campaigns and programs I’ve led as Demand Generation and Content Lead at Aiphone over the past two years, with results measured through April 2026.
$50M+ pipeline generated in FY26
Introduced an integrated approach to paid media, SEO, and content, contributing to more than $50 million in pipeline opportunities in 2025.
200% YoY MQL growth
By translating complex security tech into audience-first campaign narratives.
63% MQL-to-SQL conversion rate
Achieved through close alignment with sales and consistent lead quality.
1,000+ keyword rankings earned
From SEO and content strategy built for a technical B2B audience.
32 keywords ranked in the top 3
Targeting high-intent revenue-driving terms for security and access control buyers.
130 average monthly leads
After leading a full redesign of Aiphone.com focused on conversion.
Featured Work
Semiconductor Industry Brochure | Fluke
A semiconductor vertical-focused brochure to communicate Fluke’s solutions and expertise and support sales conversations with manufacturers and engineers.
Selected Work Samples
Campaigns
See how I’ve connected paid, owned, and earned channels into cohesive programs that moved buyers from awareness to pipeline.
Writing
Read a few of my writing samples, from SEO pillar guides to thought leaderships – content that earned rankings, drove organic traffic, and positioned complex products in a competitive market.
PR & Media
See how I’ve used press, media partnerships, and event presence to build brand credibility and grow organic authority in target verticals.
“I couldn’t recommend Vivian more for any role she seeks out. She’s driven, outgoing, scrappy, learns quickly and isn’t afraid to speak her mind.”
Armin Ausejo
Director of Product Marketing, Fluke
Vivian Chen 