I’m a marketer, communication strategist and content expert.
B2B integrated marketer with 8 years of experience turning technical products into full-funnel campaigns that drive pipeline and revenue.
Selected Work Samples
Campaigns
See how I’ve connected paid, owned, and earned channels into cohesive programs that moved buyers from awareness to pipeline.
Writing
Read a few of my writing samples, from SEO pillar guides to thought leaderships – content that earned rankings, drove organic traffic, and positioned complex products in a competitive market.
PR & Media
See how I’ve used press, media partnerships, and event presence to build brand credibility and grow organic authority in target verticals.
Professional Experience
Demand Generation & Content Lead
Digital Marketing Strategist
Product Marketing Master’s Degree Intern
Supervisor, Paid Strategy and Planning
Account Executive
Areas of Expertise
SEO, AEO, and GEO
SEMrush Enterprise SEO and AIO Certified.
Content Marketing
By translating complex security tech into audience-first campaign nawhrratives.
Demand Generation
Achieved through close alignment with sales and consistent lead quality.
Paid Search
From SEO and content strategy built for a technical B2B audience.
Paid Social
Targeting high-intent revenue-driving terms for security and access control buyers.
Lead Generation
After leading a full redesign of Aiphone.com focused on conversion.
“I couldn’t recommend Vivian more for any role she seeks out. She’s driven, outgoing, scrappy, learns quickly and isn’t afraid to speak her mind.”
Armin Ausejo
Director of Product Marketing, Fluke Corporation
Vivian Chen 